Google AdWords Video Advertising Exam

Google AdWords Video Advertising Certification Exam – Questions & Answers (2017)

 

_______ is used for AdWords for video campaigns.
  A)  Cost-per-click (CPC) bidding
  B)  Cost-peracquisition (CPA) bidding
  C)  Cost-per-thousand-impressions (CPM) bidding
  D)  Cost-per-view (CPV) bidding
Where would a call-to-action (CTA) overlay show?

  • A) All of the listed answers are correct
  • B) On True View Video discovery ads
  • C) On videos on your channel
  • D) On embedded videos

 

A click on a companion banner:

  • A) All of the listed answers are correct
  • B) counts as a view even if the person hasn’t watched 30 seconds of the ad
  • C) can direct to a YouTube channel
  • D) can direct to an external URL

 

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

  • A) False
  • B) True

 

An advertiser is charged for viewing a TrueView Discovery ad when someone:

  • A) watches the entire ad
  • B) watches a TrueView in-stream ad after watching a TrueView in- display ad
  • C) clicks and views the first frame of the video
  • D) shares the ad

 

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • A) The targeting options that were used
  • B) Click-through rate (CTR) and cost-per-click (CPC)
  • C) View rate and cost-per-click (CPC)
  • D) View rate, cost-per-view (CPV), and follow-on views

 

True or False: IP address exclusion is not available for TrueView campaigns

  • A) False
  • B) True

 

If your client wants a specific reach for a specific price on YouTube, you should use:

  • A) affinity audiences
  • B) placement targeting
  • C) reservation buying
  • D) TrueView videos ads

 

Video remarketing is a way to optimize:

  • A) conversions
  • B) video campaigns
  • C) cost-per-view (CPV) bidding strategies
  • D) bidding strategies

 

True or False: Advertisers can set bids per ad format

  • A) True
  • B) False

 

The standard companion banner size for TrueView in-stream ads on YouTube is:

  • A) 300×80
  • B) 300×600
  • C) 300×60
  • D) 300×250

 

Linking a YouTube channel to a Google+ page lets you:

  • A) manage one channel from one Google account and let multiple people manage a channel
  • B) manage one channel from one Google account
  • C) manage multiple channels from one Google account
  • D) manage multiple channels from one Google account and let multiple people manage a channel

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network

 

Which of these formats can be booked cross-screen (mobile and desktop)?

  • A) Rich Media Custom Mastheads
  • B) Video Mastheads
  • C) Rich Media Layouts Mastheads
  • D) Video Media Layout Mastheads

 

                        are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  • A) Companion banners
  • B) TrueView Video Discovery ads
  • C) YouTube Mastheads
  • D) Companion Mastheads

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network, home page, channel, watch page

 

How can an advertiser calculate the view rate of a video campaign?

  • A) By looking at the percentage of viewers who watched the video until the last quartile
  • B) By dividing the number of views by the number of impressions
  • C) By dividing the number of impressions by the number of clicks
  • D) By dividing the number of clicks by the number of views

 

Which devices can an advertiser target with a mobile video masthead?

  • A) Android only
  • B) Both mobile and tablets
  • C) Mobile only
  • D) Tablets only

 

What does linking an AdWords account to a YouTube account allow an advertiser to do?

  • A) Access additional video reporting metrics
  • B) All of the listed answers are correct
  • C) Create call-to-action (CTA) overlays
  • D) Create a remarketing list

 

What percentage of video view on YouTube come from mobile devices?

 

·         More than 50%

·         Almost 25%

·         Almost 15%

·         More than 75%

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

  • A) True
  • B) False

 

What do earned actions measure?

 

·         Earned Views, Earned Comments and Earned Likes

·         Earned conversions

·         Earned visits to the website and earned comments

·         Earned visits to the website, earned views and earned comments

What are the targeting options for mastheads?

  • A) Affinity, remarketing, and topics
  • B) Visitors to the YouTube homepage in a targeted country
  • C) Affinity and remarketing
  • D) Topics and remarketing

 

_________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
A TrueView video discovery ad needs to be:

 

·         There isn’t a time limit

·         about 2 minutes

·         less than 30 seconds

·         more than 30 seconds

_________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • A) 0.2
  • B) 0.11
  • C) 0.09
  • D) 0.02

 

People are added to an advertiser’s video remarketing list when they:

  • A) sign in to YouTube
  • B) watch, comment on, like, or share the advertiser’s YouTube video
  • C) watch, comment on, like, or share a competitor’s YouTube video
  • D) click a text ad in Google search results
Video ads can run on:

  • A) YouTube only
  • B) YouTube and the Display Network
  • C) The Display Network and video partner sites and apps
  • D) YouTube and video partner sites and apps

 

True or False: You can use contextual targeting with videos.

  • A) False
  • B) True

 

TrueView in-stream ads and Video Discovery ads appear, respectively:

  • A) before videos and as clickable thumbnails
  • B) as clickable thumbnails and before videos
  • C) to the left and right of videos
  • D) at the top and bottom of videos

 

On average, how long does it take for a video ad to get approved?

  • A) 1 business day
  • B) Video ads are instantly eligible to show on YouTube and the Display Network
  • C) 2 hours
  • D) 10 business days

 

Which is a tip for optimizing a TrueView video for viewer engagement?

  • A) Increase each target group’s bid by 100%
  • B) Add a call-to-action overlay
  • C) Add exclusions to the campaign
  • D) Run both an in-stream and an in-display version of the ad

 

What’s an example of a managed placement for a TrueView in-stream ad?

  • A) A website on the Display Network
  • B) A specific YouTube video
  • C) All of the listed answers are correct
  • D) A YouTube channel

 

Which can an advertiser include in a TrueView video ad to increase interactivity?

  • A) A scrolling banner
  • B) An animated GIF
  • C) A card
  • D) A blinking border

 

With a Masthead ad, an advertiser can reserve:

  • A) YouTube search pages
  • B) Specific channels
  • C) The YouTube homepage
  • D) Specific videos

 

Which of these remarketing lists can be used for a video campaign?

  • A) All of the listed answers are correct
  • B) People who watched certain videos on the advertiser’s YouTube channel
  • C) People who skipped the advertiser’s TrueView in-stream ads
  • D) People who clicked the +1 button on the advertiser’s Google+ page

 

The initial remarketing list size for video campaigns includes users from the past:

  • A) You can’t include visitors from past days
  • B) 30 days
  • C) 15 days
  • D) 540 days

 

TrueView in-stream ads can appear on:

  • A) YouTube Mastheads
  • B) the Google Play Store
  • C) Google search results and YouTube watch pages
  • D) YouTube watch pages

 

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  • A) By using YouTube Analytics
  • B) By using Google Analytics
  • C) You can’t measure conversions with the in-stream format
  • D) By creating an AdWords conversion tracking code

 

A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • A) create a video ad campaign
  • B) add a call-to-action (CTA) overlay to video ads
  • C) add the keyword “video” to relevant campaigns
  • D) bundle display ads for each target audience

 

An advertiser can use a remarketing tag to target people who’ve:

  • A) searched on YouTube for videos about products like hers
  • B) set up multiple YouTube accounts
  • C) posted videos on YouTube that mention her products
  • D) subscribed to or unsubscribed from her YouTube channel

 

True or False: More than one YouTube account can be linked to an AdWords account.
  A)  True
  B)  False
The best way to reserve an ad is to:

  • A) Create a reservation campaign in AdWords
  • B) Contact a Google sales representative
  • C) Create a standard video campaign
  • D) Enter specifications on the “Reservation” tab

 

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • A) only on targeted affinity audiences
  • B) only when targeted topics and affinity audiences match
  • C) on targeted topics and affinity audiences
  • D) only on targeted topics

 

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • A) True
  • B) False

 

Which ad rotation option can’t be used for video campaigns?

  • A) Rotate evenly
  • B) Optimize for clicks
  • C) Optimize for conversions
  • D) Optimize for views

 

Video advertising on YouTube lets you:

  • A) use free video analytics
  • B) use pay-per-report analytics and pay for click-through only
  • C) pay a single monthly fee
  • D) use pay-per-report analytics and pay a single monthly fee

 

True or False: YouTube remarketing lists can be used with standard text and display ads.

  • A)True
  • B) False

 

Which can be done in YouTube Analytics?

  • A) Check the conversion volume
  • B) Check engagement reports
  • C) Check the count of TrueView earned actions
  • D) Create remarketing lists

 

If your client wants to pay only when someone views an ad, you should use:

  • A) YouTube homepage ads
  • B) Text ads
  • C) Viewable cost-per-thousand-impressions (vCPM) bidding
  • D) TrueView in-stream ads

 

The most effective way to control the number of times someone sees an ad is by:

  • A) Monitoring audience retention metrics with YouTube Analytics
  • B) Setting a lower cost-per-view (CPV) bid at the target group level
  • C) Lowering bidding levels
  • D) Setting a frequency cap

 

Video ads can appear on:

  • A) Specific YouTube channels
  • B) All of the listed answers are correct
  • C) Websites on the Display Network
  • D) Specific YouTube videos

 

What’s needed for an advertiser to set up a video ad campaign?

  • A) A budget for creating professional video ads
  • B) A conversion rate of at least 5% on the Google Search Network
  • C) A YouTube video
  • D) A base AdWords budget in addition to pay-per-click costs

 

Which is a best practice for a successful TrueView in-stream ad?

  • A) Add a frequency cap
  • B) All of the listed answers are correct
  • C) Include a strong call-to-action so the viewer knows what to do
  • D) Use at least 3 types of targeting to find out which performs best

 

You can see average video-view duration metrics in the:

  • A) Google Analytics
  • B) the “Audience retention” tab in YouTube Analytics
  • C) reports in AdWords
  • D) the “Campaigns” tab in AdWords

 

Which of these can be created to run on the Display Network?

  • A) VideoPlus ads
  • B) TrueView and VideoPlus ads
  • C) Homepage expandable Masthead ads
  • D) Lightbox ads and TrueView video discovery ads

 

True or False: Video ads may appear in videos marked “Private” on YouTube.

  • A) True
  • B) False

 

With YouTube Analytics, you can track metrics on:

  • A) YouTube session length
  • B) cost-per-channel visit
  • C) playback locations
  • D) TrueView ad skip rates

 

What is masthead billing based on?

  • A) Impressions
  • B) A flat daily fee
  • C) Impressions and clicks
  • D) Clicks

 

What are best practices for creating a TrueView in-stream ad?

  • A) All of the listed answers are correct
  • B) Provide clear next steps so customers can take action
  • C) Deliver the most important message early in the video
  • D) All a call-to-action (CTA) overlay

 

Call-to-action (CTA) overlays are compatible with:

  • A) TrueView in-stream ads only
  • B) TrueView in-display ads only
  • C) TrueView in-display ads that are at least 30 seconds long
  • D) any TrueView ad format

 

Frequency capping counts include:

  • A) only impressions that led to clicks
  • B) all impressions, including those that weren’t viewable
  • C) all impressions appearing in an ad position of “1”
  • D) only impressions that were viewable

 

TrueView video discovery ads run on:

  • A) YouTube homepage, channels, watch pages, and search results, and the Display Network
  • B) YouTube videos and search results, and the Display Network
  • C) YouTube watch pages and Masthead ads, and Google search results
  • D) Google TV, Google search results, and the Display Network

 

Why is average view frequency important to measure?

  • A) It lets you continually track conversions
  • B) It tells you how many people are viewing the ad
  • C) It shows you how engaged people are with the ad
  • D) It shows how often the average person sees or interacts with the ad

 

                         targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • A) Topic
  • B) Interest
  • C) Contextual
  • D) Placement

 

What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

  • A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
  • D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

 

When is someone added to an advertiser’s video remarketing list?

  • A) When she clicks the ad
  • B) When she purchases something from the advertiser’s website
  • C) When she views the ad for the second time
  • D) When she views the ad

 

What’s the maximum length a TrueView video ad can be?

  • A) 1 minute, 30 seconds
  • B) There isn’t a time limit
  • C) 30 seconds
  • D) 7 minutes

 

To run a TrueView video ad, the video must be uploaded to:

  • A) any video hosting site
  • B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
  • C) an advertiser’s website
  • D) YouTube, with the privacy settings changed to “Private”

 

Which can’t be added to a TrueView video?

  • A) A mobile app promo
  • B) A ticker tape
  • C) A companion banner
  • D) A call-to-action overlay

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network, home page, channel, watch page

 

TrueView video discovery ads run on:

  • A) YouTube homepage, channels, watch pages, and search results, and the Display Network
  • B) YouTube videos and search results, and the Display Network
  • C) YouTube watch pages and Masthead ads, and Google search results
  • D) Google TV, Google search results, and the Display Network

 

In which TrueView format(s) can an advertiser use a companion banner?

  • A) In-stream and in-display
  • B) All of the listed answers are incorrect
  • C) In-stream
  • D) In-display

 

A viewer can skip watching a TrueView in-stream ad after:

  • A) 10 seconds
  • B) 2 seconds
  • C) 5 seconds
  • D) 7 seconds

 

TrueView video campaigns can include:

 

·         Videos uploaded directly to YouTube

·         Images

·         Other Video Formats

·         Text

An advertiser can:

  • A) remarket video ads from the Google Search Network on the Google Display Network
  • B) target viewers who are watching competitors’ ads on YouTube
  • C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • D) combine an AdWords remarketing list with a video remarketing list

 

 

AdWords Display Advertising Exam

AdWords Fundamentals Exam

What is digital marketing

Digital marketing is the promotion of brands or products through one or more forms of digital media. The rise of smartphones, apps, and other forms of ‘new media’ has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics. 

Role of  digital marketing

In the event that there’s one thing you can underestimate about Digital Marketing, it’s that it changes constantly. What functioned admirably six months back most likely doesn’t give you similar outcomes today and in the event that you discover something that works for you at this moment, odds are in a couple of months every other person will have gotten on to that as well.

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Periscope offers an alternate arrangement once more, the thought being live video spilling that anybody can participate to watch and make inquiries. The video is saved money on Periscope for 24 hours, yet can likewise be spared to YouTube on the off chance that you pick.

With such a great amount of going ahead in the Digital Space thus a wide range of approaches to achieve your intended interest group, it is essentially difficult to be wherever at all circumstances. The uplifting news is that your examination will have the capacity to show you precisely what is working and what isn’t, and you ought to ensure you screen all that you do to comprehend what works, what works better, and where you truly need to center your energies.

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Our hands on SEO Training will show you the abilities and methods it takes to get more focused on clients to discover your business on the web. We have prepared several entrepreneurs / small business owners to cost effectively build their online presentation by taking control of their internet showcasing and SEO. 

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On-page SEO training

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Results

Endless supply of this course, you ought to:

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  3. Know the do’s and don’ts of blogger effort.
  4. Have a business comprehension of Facebook and Twitter and when to utilize them.
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Social Media Marketing Course Content

This course covers the accompanying subjects:

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  • The utilization of informal communication instruments has become throughout the last 5 or 6 years to the degree that not exclusively will we explore Return on Investment (ROI) of advertising dollars in online media additionally look at the Cost of Inaction (COI) of not being included. By getting comfortable with contextual investigations, insights, influencer checking and estimation, advertising experts can amplify their online engagement with clients.
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Digital Marketing Course Duration

  • In this unit students will learn about the dynamic world of digital marketing and the marketing potential it can provide. Know how existing and new products can be marketed using both digital and traditional means to optimize the results. Develop your awareness of the impact of new technology on customer relations, pricing, order fulfillment and quality assurance. digital marketing course duration

After successfully completing this unit, you should be able to: 

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  • Communicate proficiently in a professional context with a wide variety of audiences and work with diverse groups.
  • The digital marketing course duration is 6-weeks, with sessions between Monday to Saturday and student dedicating 2 hours per day.

Top 10 Digital Marketing Skills

Is digital marketing a good career