Social Media Marketing Course in Chennai

SMM Training in Chennai

Take our social media marketing course to learn about social media marketing including email marketing, social media tools and blogging.

Why Social Media Marketing

The meteoric rise of social media has revolutionised the public relations industry. Social media has emerged as a platform for brands to communicate directly with consumers. This course introduces students to the world of content creation and sharing through blogs and various social media platforms. Students will engage in practical, hands-on learning in the digital space by harnessing influential social media sites like Facebook, LinkedIn, YouTube, Twitter, Instagram, Snapchat, Google+ and many others.

This course will highlight case studies and wisdom from some of social media’s most influential figures and introduce some of the industry’s most valuable tools, such as Klout, Facebook Insights, Twitter Analytics and Google Analytics. Upon successful completion of this course, students should feel comfortable implementing social media in a professional setting and feel competent in integrating social media into their PR efforts.

What you learn

In 3 weeks, you will comprehend which informal community to utilize, how to create and circulate content, accepted procedures to make client engagement, utilizing Facebook advertisement stage, methodologies to make convincing posts and promotions, utilizing Twitter for showcasing and measuring its viability, how to utilize the LinkedIn stage for enrollment, YouTube channels, utilizing websites, gatherings and discussion boards and building up a crowd of people.

Social Media Basics

It covers the basics, so worry not— you’re not going to jump start with a big bag of headaches as an asset. SMM is not as difficult as words make it look. Let’s start with some fundamentals, will you?

Key Elements of SMM

Identify your business goals, learn to set marketing objectives, identify ideal customers through persona building, competition research, choose channels and tactics, create content buckets etc.

Target Audience

Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.

Suresh Kalyanasundaram

Instructor

 

My mission is to deliver simply easy learning with clear, crisp, and to-the-point content on a wide range of marketing subjects both traditional & digital, without any preconditions and impediments. Meet me in person, to know how this digital marketing course can benefit you!

Certificate upon completion of a course

We provide certificate after completion of the course which you can showcase to your employers. We are focused on helping students achieve a mastery of skills they need to learn.

Key topics to be discussed include

User behaviour on search engines, how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. You will explore both basic and advanced optimization techniques.

Ready to get started?

Get in touch, or create an account

Growing your business via social media

You can develop your business using social media. But it all starts with being active on the social networks that matter and never let the customers forget about you. One way to continue reminding them that you’re still around is to make some noise on your social pages.

As a business owner, you should at least have a basic working knowledge of what social media marketing is all about. You should know how to connect with people, especially your target market, through social media, to create excellent content that moves people to act, and to create relationships.

Social media marketing is about communicating with your target audience, informing them about your business, and eventually getting them involved. It could produce customer feedback, leads, and the opportunity to give them excellent customer service. But you will not get the response that you are hoping for unless you share your information the right way.

There are a few steps that you need to follow if you want to use social media to help your business grow.

DEVELOP A STRATEGIC PLAN: Social media marketing must be executed with a strategy that encompasses your goal and the measures of success. The best plan is to develop social media engagement. It should include how frequently you are going to produce content, what the voice of the business will be, and what response you expect to get from the people. It is not about hard selling, but about forging relationships. Do not overdo your sales pitch. Instead, try to gain your audience’s trust.

 STIR THE INTEREST OF YOUR POTENTIAL CUSTOMERS: Monitor and update your social media accounts regularly so as not to neglect the queries, comments and even complaints of your potential customers or existing ones. Timely responses are necessary to lower the chances of ruining customer relationships. It would be even better to attract your customers’ attention using visuals, such as beautiful or funny photos, which are often easy to share. Hone your timing in joining conversations. You can also look for the latest object of your customers’ affection by searching for #hashtags, Facebook posts, or tweets.

 BUILD A SOCIAL MEDIA COMMUNITY FOR GREAT PROJECTS: Social media marketing can be used for the long haul. You can maximize its potentials if you get help from a social media community, such as Facebook, Twitter, or LinkedIn, who shares the same interests as you do. You can convince friends and their friends and colleagues to join that community, but as it grows, rules must be established.

 BLOG, BLOG, BLOG: Blogging is a proven effective tool in social media marketing. Your blog serves as your home base with your Facebook, Twitter, and other social media sites serving as feeders that bring traffic to your blog. Every new blog brings new sales and traffic opportunities. The typical consumer behavior is to read about 10 blogs before making a buying decision.

 ENGAGE THROUGH SOCIAL MEDIA: If you’re on social media, be prepared to interact with followers. This means starting conversations, responding to questions, and being friends with your customers online. Use it to forge relationships.

 AVOID HARD SELLING: Do not abuse the social media sites as your avenue for selling. Instead, focus more on engaging your followers instead of bombarding them with calls to action do something for you, if you don’t want them to stop following you.

Whatever social media outlet becomes popular over the years, one thing is for sure – social media marketing will always be useful to businesses and marketers.

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