Conversions: The art of achieving quality & definite clicks

Have you ever wondered in what way –

  • Consumers are motivated to shop online
  • How do they make their buying decisions
  • What aspects would be fundamental for a customer to make a purchase on your website
  • Will you have repeat customers
  • Will they recommend your website to others

What matters most?

What really matters nowadays is how we can guide the customers/ visitors to do what we would like them to do on our website. That the reason conversion is so important both in e-commerce & online marketing, because it is the starting point that makes the difference between a visit and a purchase, or filling-up of forms, subscribing to a newsletter etc.

In order to get the required response from your visitors we need to implement some conversion optimization techniques and some key metrics should also be taken into account. We need to study more about consumption psychology and neuromarketing and how these affect the unconscious decision making process of the customer more significantly. {Neuromarketing is a field that claims to apply the principles of neuroscience to marketing research, studying consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.}

We need to ensure Trust, Orientation, Motivation and Comfort to win the customer’s loyalty and interest from the beginning until the end of the buying process. A survey made by BrainSINS say that 70% of shoppers improve the perception of a brand when they see a positive review on forums, social networks and review sites. 

At this stage, it is also important not to lose sight of the “Conversion Funnel”, if you want to optimize this path. An e-commerce shop conversion funnel is as below –


The above figure shows that every micro conversion is important. Customers like to feel valued. 90% of marketers believe that individualized marketing is the future because it enables brands to build significant interactions with their customers.

In line with this, websites increasingly offer personalized content depending on their customers’ location, taste, and shopping behavior. Measures like this help in increasing conversion rates effectively. These days people use multiple mobile devices to access the Internet and hence brands need to focus and take advantage of the numerous opportunities that are available. Companies are also developing mobile optimization improvements to cater to this sector.

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Essential Ingredients For Digital Marketing Success

Digital marketing is a booming industry

Digital marketing is a booming industry and almost every business needs this.

Digital marketing is a way to promote your business online otherwise known as the World Wide Web.  Digital marketing is completely data driven. Successful marketing comes from a deep understanding of the concepts, terms & definitions, analyzing the traffic, and putting it to effective use.

Off late, you will find that a lot of digital marketing institutes mushrooming in each nook and corner of any city. There are many people who write topics such as “Top Digital Marketing Institutes”. Have you ever read through the list? Almost all of them write the same content and will try to incorporate their institute’s name among the Top Institutes. Who are these people who write such stories, are they industry experts or are they just businessmen looking out to make profits by providing half-cooked knowledge to students.Theory

I suggest that a newbie looking out for a career as a digital marketer just doesn’t go by what they claim but to look out for quality training which will ultimately guide him to be a good digital marketer.

I do not vouch for any institutes nor do I call myself an expert. Having been in the Print Media industry for over a decade and the online industry for over 6 years, I can surely tell what you need to do to be a successful marketer.

First and foremost you need to “Go back to school”. I would say that each student needs to put some effort into the Theoretical part as well, because in any certification exam, theory plays a major role. They don’t ask you to run any campaign or build a website. What they ask is purely Theory!

As a trainer in SKARtec Digital Marketing Academy, I personally ask all my students to devote a minimum of 1-2 hours per day in quality reading. We provide complete Theoretical knowledge to the students and then dive into the practical. Without understanding the subject matter a student cannot excel. He or she needs to be groomed.

Our course consists of 50% theory and 50% practical, thus ensuring a balance of both.  We are the only institute to train people in both Traditional & Digital Media thus making it a complete marketing course. Check out   for more details about our course.

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