# — This symbol represents a tag to get categorization on Twitter. See “hashtag.”
301 Redirect — Code meaning “moved permanently,” used to tip browsers, spiders, etc., into the correct location of a missing or renamed URL. Pages marked using this kind of code will divert to some other URL.
404 Error — “Document not found” code for a website page that displays whenever a user tries to access a URL that’s been moved, renamed or no longer exists. Used as a template for either missing or deleted pages, designing a custom “404 page” in a user-friendly manner can help folks stay engaged with your internet site even if a page turns up blank.
Abandonment Rate — See “bounce rate”
Acquisition — describes the point in time if a visitor to a website becomes a customer or lead.
AdCenter — See “Microsoft adCenter.”
AdSense — Google AdSense is pay-per-click advertising program that’s available to bloggers and Internet publishers as a means to bring in revenue from the traffic to their respective sites. Whoever owns the website selects which ads they will host, and AdSense pays the owner whenever an ad is clicked.
Ad-words — The pay-per-click (PPC) search engine marketing (SEM) program provided by Google.
Aggregator — A highly Internet-based tool or application which collects and curates articles (frequently provided via RSS feeds) from many unique sites and exhibits it into one central location. Google Reader is one popular example of an aggregator.
Akismet — A widely used application for blogging platforms, such as WordPress, which functions as a filter for trapping hyperlink spam, comment spam as well as other types of unwanted content that is inbound.
Alerts — Notifications which can be set up for search phrases, events or web site actions. All these usually are delivered to an individual via email, e.g., whenever a company/product name appears on the Web in content that was recently published. Alerts usually are sent to an individual via email.
Algorithm — Mathematical calculations and rules an internet search engine uses to establish the positions of those websites it’s indexed. Every search engine has its very own unique, proprietary algorithm that gets upgraded regularly. Google’s superbly has more than 200 main components.
ALT Attribute — A line of text used to describe this content related to a non-text based document, typically an image. A strong correlation exists between the use of keywords in these attributes and high rankings for the pages which have them.
Avatar — A graphic representation of a real individual, frequently seen in user profiles for online forums, social networks or chat/instant-message providers. Avatars could be two-way pictures, representing the author of a blog or microblog; or they can be three-dimensional figures, occupying space within a digital world.
Backlink — See “inbound links”
Ban — Removal by an internet search indicator if a full page or whole internet site is viewed as unsuitable for any particular engine outcome, usually on a temporary basis before offending site adjusts itself.
Banner Advertisement — Graphic image or modest cartoon file embedded within a Web site and used for advertisements, frequently comprising a URL to alternative websites, services, and products, etc..
Blog — Short for “weblog,” this really is a unique sort of internet site for self-publishing, frequently done by the person who owns your website (that the “blogger”), but sometimes by means of a questionnaire of writers who bend daily, such as the Websites normally categorize and record all of articles upgrades by date/time and topic for simple tracking by subscribers. The articles appear on a site’s homepage at reverse-chronological sequence (therefore the initial word, “weblog”). Still another quality of blogging can be that a place earmarked for opinions (usually after every article). These interactive segments are often more, and more interesting, compared to the original article. Visitors may view regular weblog updates by visiting the website or with the RSS aggregator such as Google Reader.
Blogger — Someone that creates content for blogs, either professional or personal. Reasons to be an expert blogger are lots of delivering timely comments; showcasing expertise; engaging viewers and fellow bloggers; and even construction personal brands. Some skilled writers create degrees of admiration and prestige comparable to the of journalists, a job that in addition has found value in blogging to the above-mentioned explanations.
Blog-roll — An inventory of similar or recommended blogs the blogger lists about her or his very own site as being a resource for your own audience.
Bookmarking — The action of adding a site address for future reference. This could be accomplished separately within an online browser, such as Mozilla Firefox, or even through a passionate social bookmarking site, for example, del.icio.us. Social bookmarking will allow people to readily talk about collections of passwords together with each other over servers no matter browser, in addition, to discuss and accelerate the content that is stored. Other social bookmarking websites comprise Digg, StumbleUpon and also Mixx.
Bounce Rate — describes the proportion of a certain page’s people who depart without seeing yet another page on precisely the exact same website. This term is commonly utilized in e-commerce in combination with product ShoppingCarts.
Groups — approaches to arrange articles on a website, notably blogs. 1 typical solution to put away both current and archival website articles is the alphabetical collection of topical categories. Essentially, it’s serving one variant of a typical page to find engines (for planned search engine optimization benefit) as well as also another to humans. Frequently this information is entirely irrelevant to the true topic/theme of the remaining part of the website.
Collaboration — With regard to Web 2.0, this theory states that shared donations of vast quantities of an individual, using social networking programs, would be your most important catalyst of superior material online.
Collective Intelligence — The concept that a group or community of people will be significantly more economically effective at higher thought processes compared to someone. Social media uses the theory include the social network that offers user-created insightful articles, such as Wikipedia.
Remarks — Remarks are satisfied generated by users in reaction to a first novel, most especially website articles. These are typically published beneath your site entry, and could usually be vehicles for creating higher level quantities of conversation that raise the lifespan of site articles.
Congoo — Congoo can be a news-sharing social networking that provides absolutely free subscription articles across a huge selection of niche and broad themes.
Connections — See “friends”
Content — some other text, image, video, sound, program or alternative stuff published online for audience consumption.
Contextual Link Inventory — A expansion of searchengines at which they put targeted connections on internet sites they deem to possess similar crowds.
Conversion — A desirable action obtained by means of a site visitor, like making a purchase, registering for a meeting, subscribing to an e-newsletter, completing a Leadgen sort, downloading a document, etc..
Conversion Rate — here is the proportion of traffic to a website or advertising that actually just take an additional activity, such as purchasing an item or filling in a poll. By way of instance, if your main objective would be to collect questionnaire data by your website, and 20 people see it, however just 5 people complete the poll, you also possess a conversion rate of 25 percent.
Cost-Per-Acquisition (CPA) — Represents the proportion of the entire price tag of a pay per click (PPC) effort to the entire quantity of customers or leads, categorized as “CPA” or “conversion price.”
Cost per click — A way of paying to get targeted prospects. For a commission, internet sites such as Google or even face-book direct visitors to your website.
CPM — This really is actually the “cost per thousand” perspectives of an ad. Many times, advertisers agree to pay for a specific sum for every 1000 clients who view their own advertising, no matter conversion prices or click-thru. The “M” at “CPM” comes from the Latin word for 1000 (mille).
Crawler — A automated function of several search engines which index a webpage, see following pages which the very first page connects into. Whilst the cycle lasts as time passes, internet search engine crawlers or “spiders”/”spiders” could index a large variety of pages speedily.
Crowdsourcing — From a case of social networking, this can be an activity utilized by a number of social bookmarking websites where individuals are permitted to vote news reports and articles to ascertain their value and significance within the website. Associated with additional societal networking theories like cooperation and collective intellect, it may be an investigation tool. Owing to the significant prevalence, this fresh word beautifully has entered standard English dictionaries in the past couple of decades.
CTR — an abbreviation for “click-thru-rate”
Dashboard — Any section of administrative control because of managing applications, notably sociable networking preferences, blogging applications, and user profiles for internet sites offering multiple customization choices.
Del.icio.us — A favorite social bookmarking site that enables members to talk, store and organize their favorite online material.
De-Listing — See “ban.”
Digg — Maybe not as popular as it formerly had been, Digg is really a tech-centric social bookmarking and crowd sourcing site having a large, dedicated crowd which famously directs server-busting visitors to internet sites which have articles related to the favorite high ranks.
Directory — An indicator of web sites at which lists have been accumulated yourself, as opposed to with way of a crawler. Whether overall or niche-oriented, the most useful of these websites are ordered, reviewed and upgraded by people who have transparent editorial instructions. It claims to be the greatest (and can be amongst the very famous) of those human-edited directories. Ordinarily very keyword-heavy and user-hostile, many search engines today frown on those pages.
Entrance — A write-up submitted on a weblog, micro-blog, wiki, or even alternative EasyAccess Internet publishing stage.
Facebook — A dominant, free-access socialnetworking site that’s available to some other person 13 decades old or older. Facebook was originally non and restricted by students having a faculty email realmname, however, has since expanded to adapt fan-pages, paid advertisements, and e commerce stores.
Flash — identifies a kind of video applications made by Adobe Macromedia which creates vector-based picture animations which occupy small file sizes. It’s the most significant photo-storage and also photo-sharing site online.
Forum — A place on an internet site (or a whole internet site) specialized in user dialog through written opinions and community forums, usually linked to service or enthusiast involvement.
Frames — See “I-frames.”
Friends — Folks connected to one the other’s profiles onto a social network site, many usually utilised in association with face-book (e.g., face book friends).
Gateway Page — See “doorway page”
Graphical Search Inventory — Pictures and banner advertisements which are tied into particular keyphrases on an internet search engine optimization.
Groups — Micro-communities in just a social network site for those who share a specific interest. Linked-in classes are an especially notable case of this happening.
Header tags (H1, H2, etc..) — Also referred as “header tags, so” those page elements represent various degrees of headings in HTML. By the greatest (h 1) to the lowest (h 6), these specify the titles/headings and also subheadings of internet copy. To get search engine optimisation and readers benefits, headers should comprise keywords whenever we can.
Hashtag — symbolic (#) set directly facing the word or words to label an article on Twitter. It’s frequently utilized to set tweets by popular kinds of attention also to help users follow conversation topics.
Hyperlink — referred to as “connection” for short, a hyperlink can be just a word or term that’s clickable and takes the customer into some other internet page. These pages might be within precisely the exact same site or onto a totally different website.
I-frames — Also referred as only “frames,” those HTML label apparatus allow 2 or more internet sites to be displayed simultaneously on precisely the exact same page. Facebook now allows businesses to produce customized tabs on its fan-pages with Iframes, a procedure which programmers find simpler than using the prior “FBML,” or even facebook markup speech.
Impression — A good example of a organic look-up listing or sponsored advertising getting served on a specific web site or a graphic currently being viewed in display advertisements.
Index — The true selection of data and internet sites obtained by means of a search engine, also referred to as “search indicator”
Inbound Link — A connection from another web site led to yours also referred to as a “backlink” Related advertising and marketing areas that are devoted to inbound links incorporate link popularity, social networking and online PR, most which research strategies to get standard links from different sites.
Instant-messaging — An agency at which individuals can convey with a real real-time, text-based interface within an online connection. The market of files that are small and Screen Sharing may also be typically on those programs. Some other applications apps offer this functionality, for example Skype, Skype, facebook, gmail, and company video conference customers.
Internet protocol address — This collection of amounts and phases represents the distinctive numerical address for every single online user.
Kaboodle — A societal shopping system where members produce their own purchasing lists in order to find, indicate and share reviews and products.
Keywords — The terms an individual enters in to an internet search engine optimization. They also can indicate the terms a site is targeting to both rank highly as a portion of a search engine optimization marketing effort.
Keyword Density — The ratio of key words to the entire quantity of words from the facial duplicate of a site.
Keyword Proximity — The comparative placement of key words in most prominent aspects of a website page, for example, exact distance between key words in text.
Landing-page — A standalone web site an individual “lands” on, commonly later seeing a paid look-up record or after a link within a email newsletter. This type of page regularly was created using a very special purpose (i.e. conversion aims) for people.
LinkedIn — A social networking site for professionals. Similar to Facebook, LinkedIn lets members to associate to different users on social system, share status upgrades, and engage in classes and chats, even though with a livelihood.
Listings — A list is an internet site’s presence in an internet search engine directory, and isn’t necessarily indicative of its own search engine placement.
Meta Search Engine — A search engine that doesn’t compile its different benefits, but rather brings data from at least two search engines, for example as for instance Dogpile.com.
Meta Tags — also referred to as metadata, this info present in html-page headers was previously the bread and butter search engine optimisation marketing approaches.
Meta Description Tag — A label onto a website situated from the heading origin code comprising a fundamental description of the web page. It can help search engines categorize the webpage and also could possibly inform users that encounter upon the page list in search engine results.
Meta Keywords Tag — In earlier times this label enabled page writers to add a gigantic collection of keywords related to a full page so as to match search outcomes. Now, this label’s possibility to influence positions has diminished to the point at which it’s broadly dismissed by main searchengines.
Micro Blog — A micro-blog is actually a social networking utility where users may share short status updates and data. Even the most well-known case in point is Twitter, that unites areas of blogs (personalized Internet posting) with areas of social media web sites (monitoring and making relations, or even “friends”).
Microsoft adCenter — The non invasive (PPC) search engine advertising program offered by Microsoft in combination with its own Bing internet search engine, today additionally populating Yahoo! search outcomes.
Mirror Website — Copy replica of a site already in presence, used to raise response time to get high-volume websites.
MySpace — A once-leading social networking website, the music themed MySpace allows more freedom for visitors to customize their profiles compared to additional social networking websites, like facebook, which can be somewhat more organized. Though its membership has shrunk somewhat in its summit, town remains popular with musicians being a stage for sharing music and getting together with fans.
No-follow — “Nofollow” can be a append that’s coded in the HTML markup of a hyperlink. It’s used to protect against an internet search engine from indexing a URL to a certain webpage. Some tactical applications of outside “nofollow” are related to connection popularity direction, e.g., for online marketers which don’t need to offer full “trace” charge to links submitted by users inside their forums or site opinions.
Open-Source Software — Computer applications with a distinctive permit which permits users from the overall public to edit and enhance the source code. Famously exemplified from the Firefox Internet browser along with Wikipedia encyclopedia, it’s a good instance of the type of cooperation that’s encouraged under the Web 2.0 ethos. Comparison with closed, and propriety applications that doesn’t share its code-base outside a private set of licensed programmers.