If you’ve been paying attention to things online these past few years then you probably are aware of how big Facebook has become. This means that it’s a great place to market to people because so many people use it on a regular basis.
Here are a few ideas on how to get a Facebook marketing plan underway.
If you’re using Facebook to market, make sure you’re also posting there! No one will visit a page which rarely ever has updated content on it. Don’t overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what’s going on.
Generate some attention for your Facebook campaign by organizing a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Announce winners on your page and repeat as necessary.
Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.
Select your updates carefully. Updates with valuable content will prevent your subscribers from drifting away. Updates ought to be fun, informative and useful. Access Facebook Insights to pinpoint which updates have been most successful, and then you can use similar content.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if you’re trying to get a post out quickly. Take the time to make it visually great.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.
Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Do not talk about things that you cannot connect with your brand. You may want to discuss current events or share a person update, but remember these topics may not be of interest to your subscribers. Use a separate personal account to share details about your personal projects.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create goodwill, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Make listening to your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you’ll make.
Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9 am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.
You must have a regular presence on your Facebook page if you wish for it to make a difference for your business. Facebook shares the most active businesses information before those that are not sharing information very often. To ensure that your messages are getting to those that care you must remain active.
Remember to keep the questions you ask in order to engage your readers simple on your Facebook page. Although you want to keep it interesting, the simpler a question is to respond to, the more people will do so! Posing a query that needs only a one or two-word answer will garner you the greatest number of reactions.
A clear purpose is necessary when figuring out your Facebook marketing campaign. You can’t just think that getting lots of Likes on Facebook will bring in huge profits as a result. You must have clear goals, such as building sales of x per cent, so you can work towards them.
Now that you’ve learned a little bit about Facebook marketing you should be able to put what you’ve learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!