No one wants their email box to be cluttered up with advertising, so it’s your job as an email marketer to send your reader something they actually want.
Informative, interesting and even entertaining emails should be your goal, but how do you achieve that? Continue reading to find some excellent email marketing tips from experts in the field.
The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behaviour, and many spam filters will automatically trash emails that include character strings like “$$$.”
Resist the urge to send your customers more than a single marketing email each week. Most of your customer base probably has to tend to many other email messages each day. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Make sure that this unsubscribe link is clearly visible and not hidden in the text somewhere. All of your users should feel as if they have a choice, without feeling pressure from you.
Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.
Your emails should contain an incentive. Your customers are more likely to deal with you if there is some type of incentive involved. Consider options such as free shipping for larger orders of fifty dollars or more.
To avoid complications resulting from being identified as a spammer, notify your ISP of your email marketing intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head’s up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.
Your messages should be made as personal as possible. Customers respond better to personal messages than bland, generic ones. Messages that are sent from a President, CEO or other prominent figures of a company will leave a strong impression on customers.
Don’t add people’s email addresses to your list without first making sure it is okay. Adding random emails to your list will not only draw the ire of the owner of those emails but other customers, as well. Additionally, ISPs and web hosts won’t hesitate to cancel spammers’ accounts.
Your marketing email does not need to be just black and white only. Your logo should appear, and a colour scheme of some sort should also be part of your campaign. However, it is very important that the colour scheme be specific and consistent in order for it to be effective for your campaign.
Make your email messages tell the reader a story. Storytelling is one of the most powerful advertising techniques. Each instalment of your newsletter or mailing should tell the next bit of the advertising message “story”. They need to be connected in some way, for example by having each message ends with a tip or a testimonial.
Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.
Use email marketing with a select group of valued customers. This way, you can create an elite list of customers who can feel valued that they are receiving special offers and promotions from you. It may even motivate people who are not part of your email club to make more purchases in order to receive these special promotions.
Constantly refine your email list. Keep it well-protected and make sure that every address that is listed is a good one. Just, one bad one can completely sabotage your campaign and possibly your business. Go down your list and question why that address is there and what it means to your campaign. You can get better results from your campaign this way.
Someday you too may be an expert in your field, but for now, you need to learn as much as you can to hone your skills and provide you with new ideas. This article is a great stepping stone, but don’t stop here – practice what you’ve learned and continued reading and success will be within your reach!
Check out our other post on – Proven Email Marketing Techniques