Learning what you can about reputation management is a must if you are a business professional of any kind. You are basically tied to your reputation no matter what you do, so you have to take care of it. This post is as an online reputation management guide.
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. By using an online reputation management services, a company may try to mitigate the effects of a negative viral video, create proactive marketing strategies for online consumption or broaden its domain holdings to ramp up online visibility. Corporate reputation management has to be given top priority for any type of business.
Importance of Reputation Management
- More than half (54%) of digital marketers consider Online Reputation Management “very necessary” to their company’s success.
- Businesses monitor their online reputation frequently: 42% monitor their online reputation daily.
- Social media is used most often by businesses (46%) to monitor what’s being said about their brand online.
- Using in-house employees to manage their online reputation is companies’ preferred method of devoting resources to Online Reputation Management (70%).
- The biggest achievement companies experience from investing in Online Reputation Management is growth in sales (25%).
- Nearly 35% of businesses plan to allot more time and money to Online Reputation Management in 2018. — Source: clutch.co
Here we present you with some effective reputation management tips. Before we delve into the reputation management strategies, let us understand what is reputation management all about?
Posting information on social media sites is important to your business’s reputation. You should post several times a week at the very least to effectively run a marketing campaign. If you find that posting on social media sites is overwhelming, consider hiring an assistant to make your posts for you. If you use social media sites, you need to be able to track the success of each post. There are several programs available online to help you track mentions of your business. These programs will also inform you of when a user shares your post with his friends and family members.
Maintain a good image by working to alleviate customer dissatisfaction. You will show customers you care by turning a bad experience into a positive one. If you have the ability to do it online, that’s the best option. Other prospects and customers can see that you actively address issues, so they’ll be more apt to buy products from your company later.
Set realistic expectations with your customers. If you own a small business, let your customers know when you will respond to their questions. If you cannot answer every question immediately, place a banner saying that all questions will be answered within a certain amount of time, such as within 72 hours.
Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.
Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of search engines.
Post moderation guidelines on each of your websites and social media sites. By posting guidelines, your visitors will know what is and what is not acceptable responses on your website and social media sites. If someone posts something that is not within the guidelines, remove the post and give an explanation of why the post was removed.
Social networks are something that you want to be aware of. People post on social networks in order to get a reply. Make sure you reply promptly, preferably within an hour or two. Since many companies take a while to respond, this will help you stand out.
Create a mailing list. Make signing up for your mailing list fast and simple. To help bolster you mailing list offer a coupon or other incentive to encourage signing up. As an added bonus, you can increase your mailing list by offering a coupon for referrals. This can be a free small product or a cost-saving coupon.
Do not ask site owners to remove information about you just because it is a bit unflattering. People are entitled to their opinions and you don’t want anyone to think that you believe the opposite. There is a chance that petitioning site owners to remove opinionated statements will backfire on you.
There are many companies that provide reputation management. You are probably very busy with other aspects of your business, so it is understandable if you need an outside company to do this for you. Therefore, you will need someone to help you manage that.
When you have a business, it is very important that you establish a process to handle reviews that are negative. Always respond to negative reviews properly and quickly; otherwise, your silence can come across as indifference. Also, it is just as important to acknowledge any positive reviews with appreciation and reinforcement.
Social media can sometimes seem like it gets out of hand if you’re not looking. It can blow up in a good way, but the wrong people can gain access to the wrong things or put something out there that makes you look bad. So, you don’t want the liberties of social media showing your business up.
When you are creating a response to a negative review online, try your best not to mention the name of your company. The more that it is listed on the page, the more likely this will show up higher in search engine results, which is a huge blow to the reputation of your business.
Be careful of what you and your employees say online. Anything said on Facebook, Twitter, or anywhere online can stay online forever. Make sure that your company has a social media policy in place. The voice of your employees may represent your company, which can be good or bad. Therefore, it is important they act according to the established social media policy.
While creating controversy can help your business get a lot of attention, it is never a good idea if you are trying to increase your customer base. While people out there will talking about you, it is likely that they will be saying things that will put your business in a negative light.
Your product or service should come with an iron-clad, money back guarantee. This is all part of offering great customer service. You will lose part of your profits when an item is returned because you can no longer sell it as new. However, accepting the return helps your reputation immensely.
Some paid and free online reputation management software – Google Alerts, Social Mention, Trackur, SentiOne, Reputology, Review Push, Chatmeter, Reputation Ranger, Reputation Health, Meltwater. These online reputation management tools will help you more easily and efficiently monitor your online reputation. Choose one that works best for your brand.
You are probably now aware of the fact that best online reputation management is something you can get into with the right information. It just takes you to have the drive to do well with it all, and the right kinds of facts. You will do well if you just stay patient and try hard at it. As such, online reputation management services or web reputation services have become crucial for anyone, who has a presence online.