The secret – online video is the most powerful form of advertising
Did you know more than 70% of all web visitors watch online video? Did you know the average YouTube visitor spends 27 minutes watching videos per day?
Can you afford to ignore this massive exposure for your own business? Video services – what if you want to spend less money to increase your online visibility and brand awareness?
Want to easily be found on the Internet 24/7 taking advantage of more foot traffic to your door? Video marketing allows astonishing power of online video or web video to target customers, helps promote your business via social media!
Why use video marketing?
What if you’re throwing lots of time and money at advertising which produces dismal results? What if you just asked yourself these questions? Why? Because it could save you money and build customer loyalty at the same time…
Let's face it, these days most business owners steer away from asking their customers what they really think about their products or services for fear they may find fault…
Many businesses use the classic bury your head in the sand approach, it is a mentality that limits their ability to even consider boosting sales and growing their business to stay ahead of the competition.
How do I know this? Because I’ve worked with hundreds of businesses in over 70 different markets. Most business owners have never asked their customers what they really think.
Video magnifies strengths and weakness…one of the first steps is to call some of your best customers because if products or services are not up to scratch, bringing in more customers will do more harm than good.
Top five questions and why you need to ask:
1. How did you hear about us? It’s important to understand what marketing channels are working for you?
If the vast majority of new customers are coming from viral marketing (word of mouth referrals), you can leverage video creation for more opportunities to get more word of mouth referrals.
You obviously don’t want to spend your hard-earned cash on wasted advertising to people who don’t know you, right?
2. What was your main reason for choosing us? Price is not the main reason people choose to do business with you, right?
Consistently across 70 different industries, the majority of core beliefs is they can provide the right product or service as their main reason.
Of course, there are many other reasons why, so you need to know the reasons why customers choose you. Why? Because it's crucial how you communicate with existing and prospects.
3. What is one area you do really well and this differentiates you? What do you do which works and why are you better than your competitors?
Video marketing and video creation create new opportunities to exploit your strengths with strategic marketing. Ask your customers and they’ll tell you why you’re better than the guy down the road.
Videos communicate fast ensuring you keep delivering better results with better customer experience leveraging on your strengths.
4. Are there specific areas you can improve and consistently do better? Most business owners don’t do customer surveys, yet this is research and vital information you need to know.
You need to know where the gaps are so you can plug them. You don’t want to allow your weaknesses to be your competitor’s advantage.
5. On a scale of 1 to 10, how likely are you to refer a friend or colleague to us? 1 is not likely at all and 10 is extremely likely? A customer who scores 9 or 10 is a strong referral source.
You want to ask how they rate and why they give you a particular score so you can better understand what’s important to your best customers and make sure you continue to meet their expectations…
Video services answer many of these questions so you can create video marketing, which takes advantage of video services and specific strategies for getting new customers as well as retaining existing ones.
You will know what areas you need to work on and what you need to constantly keep on top of to avoid losing customers. We’ve done many dozens of surveys…it’s rare to find customers who don’t want to participate.
Feedback about your business is great. Video marketing is not really just about you, the focus is on what you can do for your customers in order to boost sales and improve profits.