The secret – online video is the most powerful form of advertising
Did you know more than 70 percent of all web visitors watch online video? Did you know the average YouTube visitor spends 27 minutes watching videos per day?
Can you afford to ignore this massive exposure for your own business? Video services – what if you want to spend less money to increase your online visibility and brand awareness?
Want to easily be found on the Internet 24/7 taking advantage of more foot traffic to your door? Video marketing allows astonishing power of online video or web video to target customers, helps promote your business via social media!
Why use video marketing?
What if you’re throwing lots of time and money at advertising which produces dismal results? What if you just asked yourself these questions? Why? Because it could save you money and build customer loyalty at the same time…
Let’s face it, these days most business owners steer away from asking their customers what they really think about their products or services for fear they may find fault…
Many businesses use the classic bury your head in the sand approach, it is a mentality that limits their ability to even consider boosting sales and growing their business to stay ahead of the competition.
How do I know this? Because I’ve worked with hundreds of businesses in over 70 different markets. Most business owners have never asked their customers what they really think.
Video magnifies strengths and weakness…one of the first steps is to call some of your best customers because if products or services are not up to scratch, bringing in more customers will do more harm than good.
Top five questions and why you need to ask:
1. How did you hear about us? It’s important to understand what marketing channels are working for you?
If the vast majority of new customers are coming from viral marketing (word of mouth referrals), you can leverage video creation for more opportunities to get more word of mouth referrals.
You obviously don’t want to spend your hard-earned cash on wasted advertising to people who don’t know you, right?
2. What was your main reason for choosing us? Price is not the main reason people choose to do business with you, right?
Consistently across 70 different industries, the majority of core beliefs is they can provide the right product or service as their main reason.
Of course, there are many other reasons why, so you need to know the reasons why customers choose you. Why? Because it’s crucial how you communicate with existing and prospects.
3. What is one area you do really well and this differentiates you? What do you do which works and why are you better than your competitors?
Video marketing and video creation create new opportunities to exploit your strengths with strategic marketing. Ask your customers and they’ll tell you why you’re better than the guy down the road.
Videos communicate fast ensuring you keep delivering better results with better customer experience leveraging on your strengths.
4. Are there specific areas you can improve and consistently do better? Most business owners don’t do customer surveys, yet this is research and vital information you need to know.
You need to know where the gaps are so you can plug them. You don’t want to allow your weaknesses to be your competitor’s advantage.
5. On a scale of 1 to 10, how likely are you to refer a friend or colleague to us? 1 is not likely at all and 10 is extremely likely? A customer who scores 9 or 10 is a strong referral source.
You want to ask how they rate and why they give you a particular score so you can better understand what’s important to your best customers and make sure you continue to meet their expectations…
Video services answer many of these questions so you can create video marketing, which takes advantage of video services and specific strategies for getting new customers as well as retaining existing ones.
You will know what areas you need to work on and what you need to constantly keep on top of to avoid losing customers. We’ve done many dozens of surveys…it’s rare to find customers who don’t want to participate.
Feedback about your business is great. Video marketing is not really just about you, the focus is on what you can do for your customers in order to boost sales and improve profits.
How to find almost zero resistance “cashed-up” ready to buy consumers hungry for your products or services…
You won’t believe the results! There’s no need to over over-complicate your sales lead generation process. Why?
Because you don’t need to set up any technical process; just the right incentives to interested people.
How to use video marketing in boosting sales and leveraging revenue to double any small business profits in as little as 90 days…
Firstly, you want to make sure local consumers have access to products or services they want to give them incentives to call or visit your business… Web video gives your business expanded reach and helps make your products or services stand out by creating a new experience for all your customers!
You can get leads with no upfront risk to you:
People tend to over-complicate the sales process, in reality, it’s actually basic.
In simplicity, if you’ve got an appealing offer, your ability to sell is only limited by the number of interested people you can show it too, right?
$$$ = great offer x targeted leads
Simple and true for almost any type of product…
Appealing Product + Strong Distribution Network = Sales
Want to know how to create a simple web video advertisement and automate it to get paid 10 times over…
For Example: Imagine a perfect hamburger the most a mouth-watering tasty and appealing hamburger people could think of.
Now imagine McDonald’s decided to sell it for you…they just added it to their menu.
Virtually overnight it would be available for literally millions of people to buy in Mc Donald’s stores across the world:
How many burgers do you think you could sell?
How long do you think it would take to start seeing sales results?
You’d think you’d make a killing and make profits quick?
What if the hamburger is bad? You’d still probably make money fast. Why?
1) Because of the sheer volume of people, your product is exposed to 2) Because people that walk into McDonald’s are hungry and presold…
Consumers have the following characteristics:
They trust McDonald’s
They’re hungry and interested in eating hamburgers
They’re willing to spend money on food (they’re ready to buy)
Okay. Would you be able to sell thousands of times more hamburgers if you were to try and sell them yourself or directly to individual customers?
Video content is interesting to and sought after by users.
Only statistics provided by YouTube can easily surprise an outside observer: more than 201.4 billion. page views per month, more than 17.6 million. visitors per month and the number of queries with the word “Video” in search engines increased 4.5 times. Looking at these numbers, we can confidently say that promotion using video is one of the most promising ways to promote.
Why is this tool so low in demand?
The reason is simple. Myths and remnants of the past:
1. Promotion using video is unprofitable due to the novelty and lack of predicted user response. It is a myth. Modern technology allows you to control and direct the opinion of most users.
2. You should not even start, as the complex and intricate mechanisms for implementing the finished video will minimize the effect. Myth. The mechanisms of video distribution have long turned into a verified and clear algorithm of actions.
3. The sheer cost of online video advertising is not worth it. Twice a myth. Firstly, the real cost of video on the Internet is several orders of magnitude lower than on television. Secondly, the conversion from the high-quality video just rolls over.
But what should be an effective video?
The effectiveness of the video depends on the correct correlation of the topics of the business, its purpose and its execution. In other words, it is necessary first of all to pay attention to three factors: determine the target audience, choose the task that this video will solve, and ideally select the presentation form of our main idea.
In terms of the ratio of its elements, video is divided into image and advertising; educational and viral. Let’s consider them in more detail:
An image videois a story about a company, an interview with an expert, expert comments, a company presentation, a promotional video, a video report from the event, video reviews, etc. The main purpose of this video is to build the image of the company, a certain (positive) attitude towards it.
An advertising video isaimed at increasing recognition, promoting a product, creating the right associations and revealing product features. The main objective of an advertising video is the presentation of a product, service, brand, company.
The training video isdivided into video instructions, a demonstration of a product or a kit: deliveries, reviews, conference reports, video lectures, webinars. The main goal of the training video is to build customer loyalty and trust by providing useful knowledge.
And finally, a viral video. It affects human emotions: shocking, scaring, provoking, motivating, pleasing. It is aimed at the mass audience reach and is distributed by users independently. It is necessary to increase the recognition of the product, brand, company.
The video must be high quality
Quality is the benefit, pleasure, interest, and intensity of the emotions experienced. Quality is the technical literacy in the implementation of the video, the most relevant to its purpose. For most users, the optimal time for perceiving video content is 2-3 minutes. In this case, you must strictly adhere to the rule: one video is one idea. You can’t overload the video with ideas, as the attention of users is scattered throughout the viewing. Most do not inspect the overloaded movie to the end.
Video as a gourmet dish: it’s important not only to cook deliciously but also to serve correctly. At the same time, 50% of the resources are spent on creating a video, and 50% on promotion.
Video creation takes place in 4 stages:
1. Work with video hosting sites (YouTube and Vimeo as the main sites):
definition of keywords;
titles, description, tags;
increase in the number of likes;
adding links, video responses, etc. (as part of the promotion on video hosting, these actions are necessary).
Posting videos on all social networks to speed up indexing.
3. Distribution through thematic sites.
4. Email-mailing to existing partner databases.
Thus, the formula for high-quality video looks like the sum of three components: an interesting idea, excellent implementation, and effective promotion. Video advertising is a new era virus. And with the right ratio of these components and a clear understanding of the purpose, video content becomes a powerful and inexpensive tool in your hands.