Get certified as a digital marketing specialist. Its our guarantee to anyone who is going to hire you is they are getting well trained quality digital marketing professionals.
Power-Packed Digital Marketing Course Syllabus
- Introduction to Digital Marketing
- Website Planning and Development
- Search Engine Optimization
- Trends and Keyword Research
- Technical SEO / On-Page SEO
- Off-Page SEO
- SEO Updates and Analysis
- Google My Business – Local SEO & Citations
- Black-hat SEO
- Search Engine Marketing
- Google Ads – Pay Per Click Advertising
- Bing Ads
- Display Advertising
- Social Media Marketing
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- Lead Generation Funnels
- Email Marketing
- Online Reputation Management
- Content Marketing
- Video Marketing
- Affiliate Marketing
- Mobile Marketing
- Growth Hacking
- Google Analytics
Upcoming Digital Marketing Events
Content Marketing Summit: South Asia
April 15, 2020
React Day Bangalore:
April 25, 2020
India Affiliate Summit, Gurugram:
Sep 17 — 18, 2020
World-Class digital marketing course in chennai from “Zero” to “Hero”
Get Everything You Need In One Place. Take Your Career to the Next Level.
Digital marketing is important in the world today. It is one of the most attractive careers. It has become the most powerful source of delivering information to a vast number of audiences. Internet marketing is a process of promoting your business on digital space through different platforms.
What is digital marketing and what are its benefits?
Digital marketing is the promotion of products or services via the internet. The goal is to promote your brand through many forms of digital media to reach your ideal audience. It consists of keyword analysis and implementing them in your content, mobile applications, e-mail marketing, display boards, virtual reality, augmented reality & internet of things etc. Digital marketing has evolved and developed at an incredibly rapid rate over the past 5 years. Almost every inquiry and purchase involves an online interaction. Statistics say that 93% of online experiences begin with a search engine.
No Fluff, No B.S. Get Pure, Real-World Digital Marketing Training
Get the best digital marketing training certification. A Future Focused Training with Updated Syllabus. There is no technical or programming skill required. You only need a computer and an internet connection to excel in this field.
Search engines are part of our daily life. We use it for searching for a new smartphone or discovering a restaurant. This proves that people rely on search engines to get answers to their daily queries. We provide comprehensive Search Engine Optimization training. You will learn to handle SEO projects of all types and sizes. You will become a specialist in scaling up your website in the search engine result pages. You will also learn what are the best digital marketing tools and how to use them to your benefit.
Find out how to manage outstanding Search Engine Marketing campaigns using Google Ads. Using Pay-Per-Click Advertising is a key part of any online campaign. We provide you with comprehensive cross-discipline training. This includes Keyword research, Ad Copy, Formula-based Bidding Strategies, SKAG, PPC Economics, and Customer Psychology.
Here we are talking about lead generation funnels. You’ll get a thorough grinding of the Four L’s of the Lead Generation Process. You will learn to harness the power of Sales Funnels also known as lead generation conversion funnel. You will learn how to drive quality traffic and increase the return on investment. The module provides complete lead generation strategies covering a 4-layered approach. The module includes Lead Capture, Lead Magnets, Landing Page Conversion, and Lead Scoring.
Social Media Marketing involves the use of social networking sites to promote websites. Thus, increasing traffic towards them and learning from users’ direct reactions. You will learn the significance of Social Media Marketing for business. You will get to learn the in and out of Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest Marketing & LinkedIn Marketing.
The mobile marketing course looks at the major trends driving mobile’s marketing growth. We also look at the key challenges and how to integrate it with other channels. You will understand the role of mobile devices throughout the customer journey. You will understand how to optimize your site for mobile devices and putting the case for native apps. You will learn how boost your discovery with mobile search and ads and how to buildi loyalty campaigns. Lastly you will learn to deploy the right digital analytics tools to maximize your ROI.
Create a winning digital marketing strategy is important for an unreachable audience. Learn to develop a framework for planning a digital marketing campaign. Understand the impact of digital on customer behavior, targeting and tracking. Test existing and emerging channels and tools. Build and maintain relationships on and offline. Manage a campaign from development to roll out and from tracking to evaluation.
Best Digital Marketing Specialist Certification
What does a digital marketer do?
The job role of a digital marketer is quite a diverse one. Below are the activities you can perform after completion of the digital marketing course –
- Offer help in many areas of marketing and business.
- Ensure your business is able to reach the customers on the right platforms.
- Understand the Internet to market a brand.
- Get complete internet marketing business ideas.
- Use email marketing, social media, display and search advertising.
- Enhance brand awareness.
- Drive website traffic and generate leads.
- Use the best internet marketing tools and optimize campaigns.
- Identify and evaluate new digital technologies.
- Use analytics tools to measure site traffic.
With the needs and demands of the changing market, it is important to keep pace with the current trends.
Digital Marketing Course Contents
Crux of our digital marketing course
Learning from a digital marketing expert who understands your needs is important to you. We see it as a vital ingredient in your digital marketing career.
- Get complete understanding of the digital marketing landscape
- Learn to identify the appropriate online media to achieve your objectives
- Get complete know-how of digital marketing
- Understand, manage and harness the power of organic search with seo
- Learn to integrate both traditional and digital marketing into your business
- Comprehend why digital marketing is cost-effective and how it can help you reach a wide audience
- Understand the value of web analytics. interpret a google analytics report to create insights
- Learn to incorporate social media and content as singular parts of your marketing strategy
- Craft and manage email marketing that is spam compliant
- Conduct online reputation management
- Learn to buy facebook media and understand the targeting options available
- Understand mobile and its impact on the digital landscape
- Learn to find the best niches for affiliate marketing
- Create, manage and optimize online marketing strategies
100% Return on Investment
How will our digital marketing course benefit you?
Digital marketing is very mysterious and many aren’t confident. We provide you with complete practical steps to help you get started. You will learn the latest digital marketing techniques that lead to more success.. We share our breadth of knowledge of everything digital. We provide complete digital marketing tips and ideas for small businesses.
- You can survive a shifting technological landscape using data-driven decision making
- It will help improve your ability to identify business goals and marketing objectives
- Reach people where they spend their time & money
- Learn to establish a brand voice
- Craft a multi-platform communication strategy for your products or services
- Determine your key performance indicators
- Gives you the ability to scale and adapt as your business grows
- Learn digital marketing best practices
Receive a worldwide recognized digital marketing training certification. This digital marketing training in Chennai is designed to keep you ahead of the curve. Click here to read our reviews on Google.
Learn from a real-time marketer
We don’t teach you to build a mousetrap.
We teach you how to sell it to the world through the internet!
Our digital marketing training in chennai matches international standards & current marketing trends. We create learning beautiful and productive. In this digital marketing course, you will learn traditional marketing principles and then leverage these principles within a digital environment.
Take the next action on your career path. Joining our best online digital marketing courses will enable you to:
- Become creative as well as skill development for use within digital marketing
- Understand digital marketing best practices
- Learn the ways to build an appealing website
- Understand web analysis as well as tracking methods, testing, and reporting
- Analyze a customer’s behavior.
- Specialize in SEO and SEM with Google Ads & Bing Ads
- Do multi-channel marketing as well as integrated campaigns
- Choosing the best social channels to promote your business
- Optimize email marketing campaigns and master cold-emailing
- Creating an online brand for yourself
- How to growth hack your business
Stay up-to-date with SKARTEC’s Training
Top digital marketing trends in 2020
Each year, new tools and technologies have emerged and the digital marketing technology landscape has swelled. Marketing professionals can now choose from a dizzying array of options to connect with new audiences, promote their products, or build brand loyalty.
- Chatbots: Effective software programs that interact with website visitors and customers.
- Smartphone applications like WhatsApp, Viber and SnapChat have already gained massive popularity.
- Most notably, Google’s BERT update has made a major impact on Search Engine Optimization. It’s a deep learning algorithm that’s related to natural language processing. So when you write content for people, you’ll see success.
- Personalization: A study reveals that 79% of consumers feel frustrated if the content isn’t tailored to their needs.
- People love great content. If your brand consistently sends out customized messages, then they respond by buying the product.
- Voice search is crucial for your business. Voice search additionally boosts the use of artificial intelligence and prioritizes semantics of searches.
- Customers want brands to be honest, friendly, and helpful. Their social media interactions tell them a lot about a brand and how they value their customers.
- Companies producing easy-to-digest information are most likely to retain 94% of their customers. Transparency is key.
- The usage of Artificial Intelligent systems and neural networks will rise.
Get Placed in Top MNCs & Digital Marketing Companies
Top companies hiring digital marketers
- Analogic Corporation
- Dell Inc
- The Times of India
- Cisco Systems Inc.
- Influx Worldwide
- Hitachi Careers
- Social Wavelength ….. and many more…….
Is digital marketing a good career?
Digital marketing is important in the world today. It is one of the most attractive careers nowadays. It has become the most powerful source of delivering information to a vast number of audiences. It is a process of promoting your business on digital space on different platforms. After having a keen observation of the market, it’s found that digital marketing is a significant career choice for the present and the future decades. Join SKARTEC – The One stop solution for digital marketing training.
Who can undergo this marketing course
- Sales or Marketing Professionals
- Students & Freshers
- Entrepreneurs or Business Owners
- Part-time job seekers who are looking to becoming a digital marketer
- Second career – Return from Break aspirants
- Graduate Housewives
There is no requirement of any technical skills nor programming knowledge to pursue this course. Good command over English & excellent communication skills are mandatory. Knowledge of computers and internet is a must.
Decoding Digital Marketing
Scope of digital marketing
By 2022, 87% of total marketing budgets of any business will go to digital marketing. It is an enormous and exciting field that’s progressing fast. Besides, it is a way to boost the ROI, drive sales and enhance the revenue of the business. It might seem straightforward but involves a large amount of planning.
It’s a type of marketing that is possible even when you’re on the go. It has a plethora of different aspects, ranging from the most basic, to the very advanced.
Decoding Digital Marketing isn’t an effort to sell products or services. It is an integrated process targeted at developing a predefined effect.
Everything you need to know about digital marketing
Digital marketing career growth
As a beginner, you can earn anywhere around 3-4 Lakhs**. Your salary rise & promotion are faster, since there is a huge demand for digital marketers. Compared with other domains, the salary rise will be meteoric. As a head of digital marketing, you can make about 35 to 50 Lakhs per annum. **Salaries may differ according to different locations.
Contrary to perception, digital marketing is not limited to businesses. Today every business has a budget for digital marketing. Doctors, lawyers and other professionals use digital marketing to build their online reputation. A beautician uses digital marketing to get reviews of her service. Politicians use digital marketing and social media platforms to build their follower base.
Key marketing job titles after completion of our digital marketing course –
- Digital marketing specialist
- Digital marketing manager
- Digital marketing consultant
- Inbound marketing manager
- Search engine optimization specialist
- Search engine marketing specialist
- Social media marketing specialist
- Digital marketing analyst
- Conversion rate optimizer
- Sales funnel specialist
Choose the best digital marketing institute for your career. Join the top digital marketing training in Chennai. We provide you with a blueprint for digital marketing career success.
During your digital marketing course you will develop –
- a strong foundation in marketing theory and practice
- a specialist perspective on digital marketing and how it integrates into an overall marketing framework
- the skills to analyse complex marketing situations in the digital environment and develop solutions and actions
- learn to evaluate and manage market opportunities – and gain the skills for career options in a huge variety of enterprises
- understand how social media marketing and user-generated content contribute to success
- get an insight into important decision-making in digital marketing
This specialist digital marketing course in chennai will give you all the knowledge to understand and create digital marketing solutions.
A Mastermind Mindset Training!
What should I know about digital marketing?
ARE YOU EXCITED ABOUT THE FUTURE TRENDS IN DIGITAL MARKETING?
SKARTEC is the right place for digital marketing training. Our digital marketing course in Chennai is on par with any diploma or degree programs.
There is everything on the Internet. This is the fastest-growing resource, the possibilities of which are almost unlimited. Advertisements on the Internet are viewed thousands of times more often than traditional ones. How does online advertising work and does it increase sales?
The Internet unites the active part of the population who buys goods, services or seeks information. A simple conclusion follows from this: a worldwide network is an excellent platform for attracting customers.
Before you start a campaign on the Internet, you should know the basic principles of promoting medical sites. Unfortunately, few SEO experts have such information: in order to understand the mechanism of promotion of the portal, and SEO services just need to have relevant experience.
Modern technology is developing rapidly. Naturally, trends rely on these technologies. However, there is still opposition to digitalization and automation in the interactions between brands and consumers.
Using latent semantic indexing (LSI) keywords in the content of your resource pages – terms and phrases that are similar or related to the target keyword of a particular web page – can be of great help and significantly improve the website’s SEO performance.
Digital is gaining special popularity in the segment of b2c and b2b. It allows you to interact closely with consumers and to cover a large part of the target audience and therefore has high efficiency. For example, it is widely used for promoting brands like Samsung, Apple, Xiaomi, and their earnings can be judged by the cost of the flagship smartphone and the degree of popularity of the companies.
Social Bookmarking helps users can store, organize, search and manage the content of web pages on the internet. Some of the high PR social bookmarking sites are listed here